(The Hallmark Movie Checklist app, which helps guide viewers to new films, has 1.5 million users.) During this year’s holiday season, the programming, called Countdown to Christmas, has made Hallmark the No. Since 2011, from late October to January, Hallmark has broadcast Christmas movies nearly twenty-four hours a day, seven days a week. This year, the channel and a sister network, Hallmark Movies and Mysteries, produced a hundred and three original movies forty are about Christmas. ![]() The Hallmark Channel is a cable network owned and operated by the greeting-card company. Paul Greene, a former J. Crew model and the male lead, presented the group with a white fondant cake topped with pine trees. The actors burst into smiles and laughter. “Remember, you’re having fun, and there’s funny stuff going on!” McNamara said. One actor, looking serious, lifted an icing bag. “Good, but we probably shouldn’t be dancing!” McNamara yelled. The montage would be dialogue-free, overlaid with music to set the tone, McNamara cued up “Jingle Bell Rock.” The cast began to bob. The actors rolled dough and picked up cookie cutters. ![]() “You’re having fun, you’re making cookies, it’s Christmas, and action! ” The director, Sean McNamara, a veteran of Hallmark movies and Disney kids’ series, sat at monitors nearby. For instance, Jessie's son is precocious as opposed to just merely cute and charming, and – spoiler alert – and Jessie and Adam don't stop falling in love until about the 45-minute mark, very different from the usual 30-minute mark of most Hallmark features.A few months ago, in a house near Vancouver, nine actors in festive aprons gathered around a kitchen island to shoot a montage for the Hallmark Channel movie “Christmas in Evergreen: Tidings of Joy.” The island was covered in cookie-making ingredients. Jott passed along an advanced copy of the script, which features plenty of surprises for Hallmark fans. I'm used to pretending I'm falling in love, so shouldn't be too difficult for me." So Hallmark it is," Viall confided to OnMilwaukee. "It was either this or a fourth season of 'Bachelor' – and frankly they weren't answering my calls anymore. Thankfully, "Brewing Up Love" is locked in for its romantic leads – including Viall, taking on his biggest acting role since an advertisement for Halo Top ice cream. "We're legitimately THIS close to casting Kimmy Gibbler." "We're running out of 'Full House' alums to cast," Jott told OnMilwaukee. Hallmark favorite and co-star Lori Laughlin, originally cast as Jessie's mother, had to drop out of "Brewing Up Love" due to some legal troubles, and Candace Cameron Bure was unavailable to fill in the role due to the fact that she's currently filming 17 other Hallmark movies this month. While the location's worked out, however, the production has already run into some drama. I mean, the town already looks like a Hallmark movie!" We'll shoot some B-roll of some generic buildings, the skyline, maybe the big funky art museum and a quick shot of the Milwaukee Public Market so there's something with the word 'Milwaukee' on screen, but we'll film the rest in Cedarburg. "Right when we got here, we knew it was perfect," Jott told OnMilwaukee. but Jessie, as well?Īnd how does a magical holiday angel in the form of the Bronze Fonz, played by Henry Winkler, fit into this bubbly tale of Brew City rivals fit in? Will there be more than one black person with a speaking role? Was beloved local actor and smiley loveball John McGivern really left out of this precious Milwaukee movie moment? There's only one way to find out: Tune in this holiday season to Hallmark!įirst, however, they need to shoot the film – and for this one, director Jeff Jott thought they really needed to shoot on location. ![]() Will Jessie, and her son Noah, be able to come up with a new brew to save the family business? And will cynical Adam learn to love not only the small town and Christmas. However, unless the company can come up with a big new beer idea, her mother has plans to sell the family brewery to Adam and the big-city conglomerate beer company he represents, Milweiser Lite. Jessie is a small-town craft brewer whose family's heartfelt and handcrafted brand of beer, Rose's County Craft Brewery, has gotten the residents of her quaint humble hamlet rip-roaring drunk for decades. The film will star Kendra Michaels (most famous for playing "Classmate #4" in "Mean Girls") and former "The Bachelor" star Nick Viall as rival brewery owners Jessie and Adam. Hallmark's production company announced today that the channel will leave the cozy confines of its typical Canadian backlot and film a new Christmas movie, "Brewing Up Love," right here in Brew City next month. ![]() The Hallmark holiday movie craze is officially coming to Milwaukee!
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